FIFA

Electronic Arts

FIFA 10 - Wii

Overview

This was my first professional job in the industry. I was hired on by Electronic Arts as a co-op student on the design team and was kept on after I finished University.

The main skills I learned on this project were how to rapidly iterate on wireframes , and how to properly communicate my designs.

An image of the main menu for FIFA 10 for the Wii

FIFA 10 - Wii

Designs and Documentation

Here you can see a finished mockup from one of the menu screens, plus a wireframe for the Team Central feature.

And in this design document , you can see the final mockup for the Team Central feature, as well as the level of detail I went into in order to communicate those designs to the rest of the team. The original document was 16 pages long but this should give you a good idea.

An image of one of the menu screens for FIFA 10 for the Wii A wireframe of the Team Central main menu in FIFA 10 for the Wii

FIFA 10 - Wii

Outcome

I was never updated on what our KPIs were on these projects, so I don't really have a measurable outcome. I gained a lot of new knowledge, some professional experience, and a good start to my career.

FIFA 11

Overview

Joining near the end of production, and right before release, my tasks were repetitive but, coming from the Wii, a great intro into next gen development.

My Role

I helped out on the design and production team by writing new stories for career mode, setting up tournaments, and answering questions from the translation team in Spain.

A screenshot of Career Mode in FIFA 11 in the German language.

FIFA 11

Career Mode and Tournaments

One of my tasks was to write news stories for Career Mode , which were then translated into 16 different languages and made me the liaison with the Localization department in Spain.

I was also tasked with setting up some tournaments, which required a lot of research on football tournaments from around the world.

Here you can see a screenshot from Career Mode where you can see my tiny, tiny bit of story at the bottom-middle.

A screenshot of Career Mode in FIFA 11. You can just see the news story I wrote for it in there way at the bottom. Yes!

FIFA 11

Outcome

Though it was more filler tasks and not so much UX Design work, it was still a good experience. It landed me a spot on FIFA Ultimate Team where I really got to start diving deeper into UX Design for games.

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